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Are you Ready to Take Your
Online Business to the Next Level?

Design the Perfect
Website to Sell 
Dog Treats Online

 The Secrets Behind How Dog Treat Bakeries
Make Money Selling Dog Treats Online


June 28 & 29

students learning
woman on computer


Donna Shovlin
President & CEO
Pastries 4 Pets Inc

After spending over a decade working in her own, award winning, dog bakery Donna educates Entrepreneurs in starting and operating dog treat businesses. She holds a BA from the University of Connecticut.

David Shovlin
VP of Sales & Marketing
Pastries 4 Pets Inc

David has over 34 years of experience in Sales & Marketing and continues to consult small business owners to turn their businesses into successful ventures. He attended the Connecticut School of Broadcasting.

Kelsey Ringuette
Digital Media Specialist

Kelsey has over 5 years of Digital Marketing expertise. She graduated from Northern Arizona University and holds a Bachelors Degree. She specializes in Social Media Marketing, Business Strategies, and Search Engine Optimization

Man standing

Matt Hatfield
Website Designer

Matt has over 15 years of experience in Digital Media. He is the owner of Hatfield Creative, a design studio specializing in small & large business branding. He holds a degree in Visual Communication and Graphic Design.


During this 2 day intensive training you'll learn how to design your own website through presentations and hands on training. You will leave with an improved or new Ecommerce website which includes a personalized marketing strategy to attract the right customers in the States that you are registered in.

How to Choose a Template

How to Use Brand
Colors & Fonts

How to Rank Higher on Search Pages (like Google)

Learn what SEO is (without the Tech Talk)

How to Market your Website 

What to Blog About to Attract Customers

How to Register Where you Sell - Not in all 50 States (that's a myth)

How to Set up
Shipping Prices

Enrollment starts in April 2024


Start Selling More
Dog Treats on your Website

Do you wonder how dog bakeries sell hundreds of dog treats online?

Stop wondering and start waking  up in the morning with a list of dog treat orders to fill!

Our amazing team of educators will help you improve your dog treat website without spending a lot of money. This seminar is designed for you to design your website with our instructors by your side. Come learn inside the 2000 square foot, Pastries 4 Pets Dog Treat Training Academy, complete with workstations, kitchen, classroom and river front view.

It is an experience like no other!

Enrollment Starts in April 2024

Morning and Afternoon classes


Website Analysis

Do you wonder why your website is not operating the way you think it should?
David Shovlin will be taking a look behind the scenes to analyze your current website so you will know
which areas might need to be improved on. He'll even take a look at what your competitors are doing! 
This is a printed, private, personalized analysis that you will have to work off during the entire training.

Rank higher on online search engines

 Stop thinking if "I build it, they will come".
Do you want your business to show up when people type in dog treats within your State? 

Kelsey Ringuette and Donna Shovlin are teaming up to teach you how to utilize Search Engine Optimization (SEO) within your website pages without any confusing "tech talk". Kelsey will show you how to find and where to use keywords on your website and Donna will explain how to properly write content that attracts the right customers to your online store, no more worries about trying to register your treats in all 50 States! Remember, it takes more than building a pretty website, you need to do work behind the scenes too. This dynamic duo will assist you with your website during the hands-on workshop that goes with the training.

Designing your Website Pages

Even though it takes more than a pretty website to attract customers, pretty websites are a huge asset. Matt Hatfield will be providing design advice so your website will stand above your competitors. He will demonstrate how you can integrate your branding and colors to really make an impact and increase your brand awareness to attract more customers. Photo taking tips and sizing will also be a key part of his training.

How to Have Loyal Customers

Putting all of your training together is just the first part of your success, Kelsey will demonstrate how to captivate your customers month after month so you can have a steady stream of customers purchasing from your website. Her demonstration includes marketing campaigns that do not require paid advertisements.

How to Set up Ordering & Shipping Rates

We will show you how to set up your products to sell on your website. This will include how to calculate shipping rates along with baking & delivery times so your customers will know how far in advance to order.


"How to Design the Perfect Website for your Dog Treat Business" TODAY and receive 2 days of in-person training including meals for only $2,388, $1,194 

  • Intensive Training: 2 days full of content, guides, PDFs, hands on training for your personal website. (Please bring your laptop, or printouts, computers are not included)

  • Meals: Breakfast, Lunch, Water and Snacks are included each day

  • Community: Our students come from all over (mostly USA) and all share your passion to spoil dogs, like minded entrepreneurs are the best friends you can have!


    • Dog Treat Businesses who already have a website on a platform such as; Shopify, Wix or Square. If you do not have a website you can attend but will need to do extra "homework" prior to the training so that you can participate in the hands on portions of website training.

    • Entrepreneurs who want to be successful at selling dog treats online

    • Bakers who have already started their business or who have their business almost up and running

    • Dog Treat Businesses who want to make more money and are willing to apply the training lessons to their business

    • Laptop owners, please bring your laptop to this training so you can actively work on your website during the workshops. If you do not own a laptop you can print out your website pages to take notes on; then update them afterwards.


    • Bakers who do not care what their business website looks like

    • Bakers who are not passionate about succeeding in their dog treat business

    • True beginners, this is not a how to start a dog bakery course but we do have an online course for you! Please explore our selection of virtual courses here.

    What our students are saying about our last training...

    "I attended 2 fun filled, knowledgable events and I walk away with so much info every time. The speakers are always amazing and helpful."

    – Anita L.

    "I learned so much valuable information that I cannot wait to attend more workshops."

    – Jenny J.

    "I've been in business for over 8 years and learned so many new skills with this training. These trainings are great if you have been in the industry for years or you a newbie."

    – Nat E.

    "I enjoyed all aspects of this training and learned a lot. Networking with other amazing dog treat business owners sharing tips and techniques
    was also great."

    – Ruthy R.

    Places to Stay & Airport

    Fairfield Inn & Suites - Enfield

    Enfield has numerous places for lodging including Air Bnb's. The MGM Casino in Springfield, Mass is also in driving distance if you would like to stay there. Surrounding towns include: Suffield, CT, Somers, CT and East Longmeadow, MA.

    Explore Springfield CT

    If you are traveling with a friend, there is plenty of lodging, exploring and fun located across the border in nearby Springfield, Massachusetts.

    BDL Airport

    The airport is only 20 minutes away from the Pastries 4 Pets Dog Treat Training Academy.

    Your Questions Answered

    Can I get an additional discount if I bring members from my team or a guest?

    Sorry there are no extra discounts but your guests can always enjoy day trips while you are in training. We are already giving everyone a huge discount, these trainings are worth 4x the amount that we charge.

    Do I need to bring my own laptop?

    In order to implement your lessons hands on with our instructors during the workshops, yes, your laptop is highly recommended. However, you can print out the pages to your website and take notes to apply the improvements on your own after you get home. 

    Do I need to already have a website active?

    It is highly recommended that you already have an Ecommerce website so we can truly assist you on improving its design and content. Your website address will be needed for us to analysis prior to the training.

    If you do not already have a website you can email us at [email protected] and ask us what you will need to do for "homework" prior to signing up for this training. Please note, we will be unable to do a website analysis because you don't have one yet. 

    What times are the trainings?

    The trainings start at 9AM and end by 5PM est. (The included breakfast is served at 8:30AM) There is also a possible Happy Hour on Friday after the last session. We are fortunate to have a wonderful winery/brewery in our complex!

    Do you offer any refunds?

    For cancellations, please email us with a valid reason 30 days prior to the event so we can offer your seat to someone on our waitlist and refund you. If you become ill closer to the event please email us; a physicians note might be required for any possible refund or credit. *merchant processing fees will not be refunded, as they are not refunded to us either. *Speakers are subject to change.

    Will I be guaranteed success?

    You will leave the training with everything you need to improve your business website. Afterwards it will be up to you to apply everything you learned, remember, what you put into your business is what you get out of your business. 

    Hurry, JOIN TODAY!



    Pricing Plans

    Enrollment Starts in April 2024


    $323.50 now/$323.50 in a month

    • 2 full days of training

    • hands on workshop

    • small group, customized

    • breakfast & lunch



    Pay in full

    • 2 full days of training

    • hands on workshop

    • small group & customized

    • breakfast & lunch

    Pastries 4 Pets Inc © 2023

    All Rights Reserved


    [email protected]


    PO Box 865
    Somers, CT 06071

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