Are you Ready to Take Your Business to the Next Level?
"Mastering the Art of
Branding and Selling
Your Dog Treats at
Farmers Markets and Events"
Elevate your business image and attract more customers
May 3 & 4
2024
Connecticut
Speakers*
Donna Shovlin
Donna Shovlin
President & CEO
Pastries 4 Pets Inc
After spending over a decade working in her own, award winning, dog bakery Donna educates Entrepreneurs in starting and operating dog treat businesses. She holds a BA from the University of Connecticut.
David Shovlin
VP of Sales & Marketing
Pastries 4 Pets Inc
David has over 34 years of experience in Sales & Marketing and continues to consult small business owners to turn their businesses into successful ventures. He attended the Connecticut School of Broadcasting.
Britt Campbell
Owner
Black Cat Productions
Britt is a photographer, videographer and social media marketer. She specializes in branding and marketing for small businesses. She has a BA in Mass Communications from the University of South Florida and has been a small business owner for over ten years.
Dianne Trueb
Market Master/Manager
Ellington Farmers Market
Dianne has been successfully growing her award winning Market since 2009. She is an amazing resource and is passionate at helping vendors succeed by helping them to understand the ways to attract loyal customers to their booths.
Kelsey Ringuette
Digital Marketing Specialist
Kelsey has over 5 years of Digital Marketing expertise. She graduated from Northern Arizona University and holds a Bachelors Degree. She specializes in Social Media Marketing, Business Strategies, and Search Engine Optimization
WHAT YOU’LL LEARN
During this 2 day intensive training you'll learn how to brand or rebrand your business through logos, packaging, and displays to sell more dog treats.
How to Design Dog Treats
How to Design Labels
How to Package Treats
How to Market your Business
How to Locate and Get into Markets & Events
How to Set-up at
Markets and Events
How to Sell Treats at
Markets and Events
How to Attract Loyal Customers
LEARN HOW TO GET RESULTS FOR YOURSELF AND BE SUCCESSFUL
Start Turning Profits in
Your Dog Treat Business
Packaging says a thousand words, what does yours say?
We have an amazing team of educators to help you brand or rebrand your dog treats
through packaging and booth displays without spending a lot of money.
This seminar is designed for you to design your business to grow smarter, not harder!
Come learn inside the 2000 square foot, Pastries 4 Pets Dog Treat Training Academy,
complete with workstations, kitchen, classroom and river front view.
It is an experience like no other!
Morning and Afternoon classes*
WHAT’S INCLUDED
How to Design Treats that Sell
Donna Shovlin shares her secret treat designs that she used inside her own award winning dog bakery. She will give you the key to decorating treats within your brand to attract repeat customers and new customers to your event booth so you can truly stand out above other dog treat businesses. She will personally decorate treats with you and will explain great packaging tips that you can use in your own dog bakery business. All ingredients and baking tools are included in this hands on workshop.
How to Design Money Making Event Booths
Dianne Trueb will explain the best way to apply and get into crowded Farmers Market, how to stand out from other vendors, and she will explain what customers want to see in order for you to sell more treats to them. She will also be answering all of your questions about Farmers Markets that will help you to succeed in your own State.
Donna and Dave Shovlin will also show you how to set up your newly branded products in an actual booth located inside our academy. You will learn how to set up a tent by yourself and how to display your products without spending a lot of money.
How to Attract Customers to Maximize Profits
Loyal customers are everywhere around you and David Shovlin will motivate you to step out of your comfort zone to talk with them in order to receive their business week after week. He will teach you different psychological buying patterns of customers so you will know how to answer and interact with people while giving them exactly what they want to purchase without wasting your time or their time.
How to Design Labels to Brand your Business
Missy Clark will be providing design advice so your packaging will stop people in their tracks in front of your booth. She will be demonstrating how you can easily design your own labels in the comforts of your own home. She will also be offering one to one personalized label design tips to improve or redesign your current labels.
How to Utilize Social Media to Sell More Dog Treats
Kelsey Ringuette will be sharing the in's and out's of how to utilize social media to promote your business for free (no ads needed). She will also be demonstrating how you can integrate your branding and colors to really make an impact and increase your brand awareness to attract more customers.
WHAT YOU’LL GET
JOIN "How to Design the Perfect Packaging and Branding for your Dog Treat Business" TODAY and receive 2 days of in-person training including meals for only $1,994, $1,200
$597!
Intensive Training: 2 days full of content, guides, PDFs, baking ingredients/supplies
and assignments for you to be successful in selling dog treats at markets and events.
Meals: Breakfast, Lunch, Water and Snacks are included each day
Dog Treats: All of the treats you make in class will be yours to take home.
WHO IS THIS TRAINING FOR?
-
Dog Treat Businesses who want to make more money selling decorated dog treats
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Entrepreneurs who want to be successful at Farmers Markets and events
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Bakers who have already started their business or who have their business almost up and running
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Little to some decorating experience is helpful, but practice makes perfect so if you have the drive to decorate we can help you discover treat designs that sell well
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Owners who are not afraid to step out of their comfort zone to achieve their dreams
WHO IS THIS TRAINING NOT FOR?
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Bakers who do not care what their business labels or event booth looks like
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Bakers who are not passionate about succeding in their dog treat business
-
True beginners, this is not a how to start a dog bakery course but we do have an online course for you! Please explore our selection of virtual courses.
What our students are saying about our last training...
"The presentations were well thought out and I know the trainings will propel my business to the next level. It was also awesome to share a room with like-minded individuals."
– Kristin W.
"You guys are the rock stars of the pet industry. I now have a plethora of valuable information, it was an honor being taught by the best. I'm looking forward to coming back and learning more."
– Joyce F.
"As a future dog treat business owner, this academy was extremely helpful, informative and educational. I would recommend this academy to new and seasoned business owners."
– Frances J.
"I am in the growth stage of my business and I felt stuck in several areas, after this training I am no longer stuck, it was just what I needed! I also got to learn more about the business aspect of my business and a better work flow."
– Anita L.
Places to Stay & Airport
Fairfield Inn & Suites - Enfield
Enfield has numerous places for lodging including Air bnb's. The MGM Casino in Springfield, Mass is also in driving distance if you would like to stay there.
Explore Springfield CT
If you are traveling with a friend, there is plenty of exploring and fun located across the border in nearby Springfield, Massachusetts.
BDL Airport
The airport is only 20 minutes away from the Pastries 4 Pets Dog Treat Training Academy.
Your Questions Answered
Can I get an additional discount if I bring members from my team or a guest?
The best discount you can receive is to grab an early bird seat which is 75% off the original price. After that the price will be 50% off, so we are already giving everyone a huge discount. There will be a detailed guide emailed prior to the seminar so your guests can always enjoy day trips while you are in training.
What if I can't attend in person, will you be recording the training?
Sorry, we will not be offering any virtual versions of this training. We might repeat the training next year but will not be able to offer the same experience unless you attend in-person.
What if I have food allergies or a special request, can you accommodate?
Absolutely, just email us with "event question" in the email subject line prior to signing up to the event so we can be sure!
What times are the trainings?
The trainings start at 9AM and end by 5PM est. There is also a possible Happy Hour on Friday after the last session. We are fortunate to have a wonderful winery/brewery in our complex!
Do you offer any refunds?
For cancellations, please email us with a valid reason 30 days prior to the event so we can offer your seat to someone on our waitlist. **merchant processing fees will not be refunded, as they are not refunded to us either.
*Speakers are subject to changing
Will I be guaranteed success?
You will leave the training with everything you need to improve your business branding through packaging and event booth displays. Afterwards it will be up to you to apply everything you learned, remember, what you put into your business is what you get out of your business.
Pricing Plans
Seats are limited to 12 students and fill up quickly, invest in yourself today!